Safe is the New Sexy
Empowering women to take charge of their own personal safety.
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Take control of your personal safety
MINDSET
Cultivating a proactive safety mindset empowers you to stay vigilant, attentive, and fully prepared for unpredictable threats, ensuring you can identify, circumvent, and manage potential dangers. Our internal perspective profoundly shapes how we navigate our daily existence.
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Adopting this mindset means acknowledging that risks exist in our world. While most people do not intend harm, recognizing red flags and suspicious behaviors is vital to avoiding victimization. Staying sharp and tuned into your surroundings acts as your primary layer of defense against aggression.
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Your mindset also dictates your external presence and how you interact with your environment. It is about projecting an aura of awareness that discourages those seeking an easy target.
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Proper personal-safety training equips you with an inner strength and outward confidence. By practicing realistic conflict scenarios and mastering physical principles like leverage and balance, you ensure you can defend yourself effectively if ever required. This mastery transforms fear into calculated action.
TACTICS
Personal-safety tactics are learned strategies, behaviors and practical techniques individuals use to recognize potential threats, avoid dangerous situations, protect themselves from an assault and respond effectively when their personal safety is at risk.
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You will learn in an effective training environment:
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1. AwarenessÂ
2. Prevention
3. Preparation
4. Decision-making
5. Self-defense
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Direction
We hope this book will provide you with some insight and understanding regarding your personal safety and that it has educated and inspired you to take further action. This decision is especially important for anyone who hasn't previously engaged in this type of learning.
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Chapter 14 of the book will guide you through how to effectively choose the training facility and instructor that will best suit you, your lifestyle and your self-defense needs.Â
Unlock these safety mindsets by ordering today.
TRANSFORM your life
CRITICALLY ACCLAIMED AND READER APPROVED
As a professional golfer, my schedule is quite hectic and it involves extensive travel. A lot of planes, hotels, unfamiliar locations, much of this being when I’m alone. I wanted that same assured self-confidence that I could handle myself in a tough situation off the golf course just as I could on the course. Training with Jon Burke has done just that. My fitness and strength are better, and equally as important, I now have the confidence knowing that I can protect myself.
~ Paula Creamer, Ladies Professional Golf Association
Having worked in law enforcement and being a retired special forces operator it is must to train in the type of personal safety that has real world applications. For anyone who is serious about their personal safety and learning self-defense this book lays out a path to getting the best possible training.
                           ~Rick Quichocho, Former LE &Ret. SOF
I have trained with Jonathan burke and believe he is more qualified to teach self-defense than just about anyone else on the planet! You can trust what Jon says because of the extensive work and training he has done with professionals in a variety of fields requiring tactical knowledge in personal safety and self-defense. This book is for every woman who wants to feel confident and in control of her personal safety. It lays out a roadmap to get you started training in the self-defense of your choice, along with practical tips to keep you safe.
~ Ed O’Neill, Actor
The Toolkit for Modern Situational Awareness
Empowering your daily navigation through the world with curated resources and expert-led advice.
Our comprehensive toolkits provide downloadable checklists and tactical insights designed to sharpen your instincts. From public transport strategies to global travel safety, access the knowledge you need to live boldly and securely.